The Story of Tito’s Vodka

Travel Distilled tells the story of Tito’s Vodka, one of the best-known vodka brands in the USA, from its early days to its current status as a vodka icon.

Tito’s Handmade Vodka, often simply referred to as Tito’s Vodka, is a quintessential American success story. Founded by Bert “Tito” Beveridge in 1997, Tito’s Vodka has grown from a small, craft distillery in Austin, Texas, to one of the best-selling vodkas in the United States and a globally recognized brand. Its rise to prominence is a testament to entrepreneurship, perseverance, and a commitment to quality.

The Early Days of Tito’s Vodka

Tito's Vodka shack where their story began — The Story of Tito’s Vodka Began in this Shack

Tito Beveridge, a geophysicist by training (and yes, that’s his real name), had no formal background in distilling when he started making vodka. His journey began in the mid-1990s, when he developed an interest in crafting flavored vodkas as gifts for friends. Using a pot still he built himself, Tito experimented with distilling corn-based vodka, a choice that set him apart from traditional vodka producers who often use wheat or potatoes. Corn, he discovered, created a smoother, sweeter spirit.

In 1997, Tito founded the Fifth Generation Distilling Company, named in honor of his family’s five generations of Texans. He obtained the first legal distilling permit in Texas since Prohibition, making Tito’s Vodka a pioneer in the state’s craft spirits movement. The distillery was housed in a small shack on the outskirts of Austin, where Tito and a small team worked tirelessly to produce and bottle the vodka by hand.

Challenges and Perseverance

Tito’s early years were marked by financial struggles and skepticism from the spirits industry. Vodka was dominated by established international brands, and few believed a small, American-made vodka could compete. Tito maxed out multiple credit cards and even mortgaged his home to keep the business afloat. He personally delivered bottles to bars and liquor stores, often trading vodka for goods and services when cash was tight.

Despite the challenges, Tito’s commitment to quality and his hands-on approach began to pay off. His vodka, made from 100% corn and distilled six times, was smooth, clean, and versatile, earning praise from bartenders and consumers alike. Word of mouth and grassroots marketing helped Tito’s Vodka gain a loyal following in Texas and beyond.

Tito’s Vodka: The Rise to National Prominence

Tito’s breakthrough came in the early 2000s, when the vodka began winning awards at international spirits competitions. Its victory at the San Francisco World Spirits Competition in 2001, where it was awarded a Double Gold Medal, was a turning point. This recognition helped Tito’s Vodka gain credibility and visibility in a crowded market.

As demand grew, Tito expanded production while maintaining his commitment to quality. The distillery moved to a larger facility, but the vodka continued to be made in small batches using the same traditional pot stills. Tito’s focus on craftsmanship and his refusal to cut corners resonated with consumers, who appreciated the brand’s authenticity and transparency.

Marketing and Brand Identity

Tito’s Vodka’s success is also rooted in its clever marketing and brand identity. The name “Handmade Vodka” emphasizes the craft and care that go into each bottle, while the label’s simple, rustic design reflects the brand’s down-to-earth ethos. Tito’s has also built a strong connection with its customers through social media and community engagement, often highlighting its philanthropic efforts and support for animal welfare.

The brand’s affordability and versatility have made it a favorite among bartenders and home mixologists. Tito’s Vodka is often described as a “bartender’s vodka” because of its smoothness and ability to blend seamlessly into cocktails.

Global Expansion and Impact

Today, Tito’s Vodka is one of the best-selling spirits in the United States and is also available in over 100 countries. Despite its massive success, the brand has remained true to its roots, continuing to produce vodka in Austin using the same methods and ingredients. Tito’s has also become a leader in the craft spirits movement, inspiring a new generation of distillers to pursue their passion.

Tito’s Vodka: Philanthropy and Sustainability

Tito’s Vodka is known for its commitment to giving back. The company supports numerous charitable initiatives, including disaster relief, education, and animal welfare. Tito’s also prioritizes sustainability, implementing practices to reduce waste and conserve water in its production process.

Conclusion

Tito’s Handmade Vodka is a true American success story, born out of passion, perseverance, and a commitment to quality. From its humble beginnings in a small Texas shack to its status as a global powerhouse, Tito’s Vodka has redefined what it means to be a craft spirit. Its journey is a testament to the power of hard work, innovation, and staying true to one’s roots. Whether enjoyed neat, on the rocks, or in a cocktail, Tito’s Vodka offers a taste of the American spirit.